Here are links to the presentations made during the Boot Camp and Master Class programs (Sunday and Monday).

Day 1 – Joint program

Session: Journalism versus communications

The lines are blurring between journalism and communications, as companies and associations hire journalists to produce publications and programs that read and look as good as those coming from mainstream agricultural media. What are the implications of this development? This session was led by Karen Simon, American Agricultural Editors Association past president and agricultural journalism ethics expert.

Session: Being a Journalist – Freedom of the Press

You are part of a global organization, but what defines “global”? Does IFAJ need to reach out more, and if so, how, and to who? Do we still care that freedom of the press is a cornerstone in IFAJ’s constitution? Dutch freelance journalist and IFAJ executive member for The Netherlands, Hans Siemes, led the discussion. 

Session: Being a Journalist – Skill development

Writing objectively is a skill, something we’re all taught in journalism 101. But what about writing subjectively, particularly with the emergence of social media? Where’s the line between being a bylined journalist, a columnist or an opinion leader? Through discussion, IFAJ President Mike Wilson, who edits, writes stories and blogs for a leading US farm publication group, solicited input from all participants.

Session: New Media and Traditional Media
Today’s communication environment can be tough to navigate. Fortunately, you have Swiss farm writer executive member Adrian Krebs and Chuck Zimmerman of AgWired, often referred to as the Godfather of US Agricultural New Media, to help you find your way. Adrian uses his social media channels (blog, Twitter, Facebook) to share his views on the state of Swiss and International agriculture. Chuck, along with wife Cindy own ZimmComm New Media, LLC, a company that publishes several agricultural industry news websites and specializes in blogging, podcasting and managing RSS feeds for the agricultural industry. The company also operates a customized news release production and distribution business called AgNewsWire which features their patented Talking News Releases.

Day 2 – Master Class

Session: Role of farmers in fighting poverty

The Farmers Fighting Poverty program of Agriterra is all about strengthening farm organizations and cooperatives so that they can play their key role in solving the hunger problem. The central question in this discussion is: what roles can ag journalists and communicators play in the process of informing the world about the key players in rural development? Important conclusion is that we all – both in developed and developing countries – continue to stress the importance of recognizing farmers’ organizations as key players to be included in the decision-making process.

Day 2 – Boot Camp

Session: Trends in Livestock Production

Part 1, Part 2, Part 3

Alltech is a world leader in animal nutrition, and its Vice President, Aidan Connolly, keeps a keen eye on global trends in livestock production. What’s on the horizon, and where – in the midst of a growing, hungry population worldwide – is livestock production headed?

Attachments:

File	File size
Adrian Krebs presentation Sept 11	12 Kb
Aidan Connolly_part 1 September 12	8458 Kb
Aidan Connolly_part 2 September 12	5743 Kb
Aidan Connolly_part 3 September 12	9557 Kb
Jose and Cees presentation Sept 12	900 Kb
Hans Siemes presentation Sept 11	2450 Kb
Karen Simon presentation Sept 11	1539 Kb
Mike Wilson presentation Sept 11	4007 Kb